Cassie's Corner Store
Cassie’s Corner Store of Canton, MA is a local small businesses that is the most convenient one-stop shop for a snack and a winning lottery ticket. This store has been serving the neighborhood for thirty years and has built a reputation of guaranteed friendly service and a chance at winning the lottery at the luckiest store on the corner! The building itself has a modern flair and nostalgic atmosphere, which was reflected in the redesign of the logo. The intent was to stay true to the business’ identity, but have a new refined look to it.
Cassie's Corner Store was the place where Nicole's first job was. As a cashier for almost seven years, Nicole got to build relationships with the customers and was able to have an eye-witness to how the business operates and maintains it's goals. When asked to revamp the logo and create a website for the business, Nicole was delighted. She was able to help the owner create a vision for the business that was focused on the loyal and lucky customers. This was where the collectors coin with the new logo was born, and the Winning Lottery Truck magnet was brought to life from a similar magnet design that the owner had at a previous workplace.
Promotional items like a lottery truck magnet and a collectors metal coin have been given away to loyal customers for their routine visits. In 2023 with the start of Chance of A Lifetime Dachshund Rescue, co-founded by the owner of Cassie's, an in-store fundraiser raised money and awareness to the rescue with a challenge coin and T-shirt with a lucky dachshund design on them for sale. T-shirts and drink koozies were designed and heat pressed by Nicole Soncrant Designs, as well as the Christmas In July promotion and customer appreciation week T-shirts. Two sticker labels for candy merchandise brought in sales for Cassie’s from their fun and vibrant designs. For the 30th anniversary of Cassie’s Corner Store, a promotional banner to draw customers in, and anniversary T-shirts were created for the celebration.
