Aperture & Art
Aperture and Art is a unique collaboration of photography and design services providing limitless creations to their clients. Hence the joining of the name “Aperture & Art”, as both being terms used in photography and graphic design defining as an opening or space that light can pass through. The brand reflects the fine detail that comes with both photography and design. The larger opening (aperture) in the logo is relative to the subject focused work that the company provides for their clients.
Aperture & Art has brought me so much joy. It started as an official rebrand of a previous photography business, S Jolley Photo, which happened to be owned by one of my best friend's mom. Just a year ago, she approached me and asked if I would like to create a collaborative business with her celebrating all forms of art and design. Being lucky to work alongside a professional photographer that has had a career of experience over me has been very rewarding, and with me just starting out, we are both able to learn from one another.
With Aperture & Art, I am collaborating and practicing how to navigate business style and techniques that fit all of our clients needs. I serve as the in-house graphic designer for clients, as well as maintain our company’s visual brand identity. Aside from my main responsibility of conducting the design aspects, I also get to practice my skills of photography, photo editing, gift and item customization, and social media management across major platforms. The largest chunk of our work falls with Senior Portraits, which we created a guide to the whole process and pricing in our Senior Session & Investment Guide. Moreover, during our two years of business we have shot two weddings, countless family portraits and celebrations, themed mini sessions, even pet photography, and of course took portraits for 100+ high school seniors.
